As a rule, your potential customer should be able to find you online easily, understand what your product or service does for them, and believe that you are trustworthy. At Center Street Digital we’ve helped hundreds of small businesses build a lead generating online presence. … Read more
So you’re ready to let the world know your small business is here? Before you get cracking building your new site, there a few questions to think through that will set you up for success in creating a site that works effectively to grow your … Read more
Stop with the hope marketing! Hope marketing is just putting some stuff out there and hoping for the best. Wishful thinking at best. It’s no way to build a sustainable lead generation funnel for your small business and it’s no way to live life really. Once … Read more
Before you go through all the trouble of redesigning or rebuilding your small business websites, try doing some simple things to help your value proposition, business identity, and call-to-action cut through thenoise. We’ve build hundreds of websites and the biggest issue we see over and over … Read more
If I was in charge of your website here’s what I’d do… Clarify your tagline! Make it more about your customer and not about you. You can instantly make your website more engaging by changing your tagline to be more about your customers success that … Read more
Why is writing an “About” page for your small business so hard?!!! Our tendency to overcomplicate and prove our knowledge is so tempting. It’s called the curse of knowledge! Here are three tips to think about as you write your About page. It’s not all … Read more
Your small business has gotten off the ground and now your website needs some attention to keep pace right?. Websites are continuously evolving and digital marketing best practices are consistently being updated. Here are some simple tips to update your website in less than hour. Simplify your navigation. … Read more
One of the ways to make your small business website deliver better results is to include some beautiful images. Nothing negates your credibility more quickly than a a cheesy image.You know that feeling when it looks like a business is trying too hard. Also, please don’t make a … Read more
Your website has a job. Your small business website’s job is to work as a main hub of information for people – especially if you’re doing something like promoting a new service or product, advertising free consultations or even just keeping your hours and basic information up … Read more
It’s true. Nearly all consumers (97 percent) now use online media (websites, social media) when researching products or services in their local area, according to BIA/Kelsey’s (www.bia.com and www.kelseygroup.com). The internet has officially become the primary tool that people use to research local businesses before becoming customers. … Read more