A long time ago someone asked me what makes a testimonial hold up in the court of law? It’s usually the character and credibility of the person giving the testimony right? Are they an expert? Are they an authority on the subject? Are they trustworthy? If you’re around me very long, you’re going to hear … Read more
Listed below are the four pillars of Search Engine Optimization (SEO) that we recommend focusing on to increase website visibility. We’ve also thrown in 6 of the most common mistakes that will hurt your search results. Read on to grow your foundational SEO understanding and then make some quick changes to grow your companies visibility. … Read more
It’s no secret that we think a robust Google My Business profile is beneficial for local business growth. Learning how to leverage Google Reviews as part of that strategy is vital in expanding your online visibility, credibility and competitive rankings. Whether you like it or not shoppers are reading the reviews posted on business review … Read more
Every local business dreams of engaging with more and more of a local audience. Whatever the product or service you provide, at the core your business is about connecting with the potential customer and developing trust and your Google My Business profile can help you do that. You already know we’re big on making sure … Read more
Google recently announced, that in 2021, it will introduce the page experience signals into its efforts to provide the best search rankings. Is your business website prepared? We believe this update is a good thing as it keeps the browser’s experience at the center of search rankings and works hand-in-hand with its efforts to highlight … Read more
Every customer who visits your website expects answers. If you can meet those expectations it will grow your business and raise your online visibility. If you’re wrestling with where to invest in your online presence, I’d wager to say that the best return on your investment is to create relevant information that answers the questions … Read more
It’s a crazy world out there in 2020 and more than ever people are searching for goods and services online. When you search for something online, how often do you end up looking any further than the first couple of results Google gives you? If you said “not very often”— you’re not alone. Over 60% … Read more
Claiming and verifying your Google My Business (GMB) listing is the very first step we recommend for every local business we work with in order to be found by customers. Here is a step-by-step guide (updated for 2020) that will help your answer questions about how to set up your Google My Business account. Why … Read more
This post is written for all the leaders out there wondering if they should invest their time in SEO (Search Engine Optimization) for their small business website. By the time you’re done reading this, you should have a basic understanding of SEO, mined some invaluable SEO tips, and be informed enough to decide if it’s … Read more
Sharing Your Small Business Story Your small-business emerged from a small but brilliant idea. Perhaps you’ve known where your passion lies and have been working towards it since the age of 10. Maybe the idea came to you one night in a dream. Whatever your story, here is where you tell it. Imagine you are talking … Read more