The Advantage of Local Small-Businesses Small-businesses have a number of advantages over large chains that can be effectively harnessed. One of these is the opportunity for personal connections with the customers in your community. Believe it or not, this particular advantage can be used to … Read more
Search Engines Have a Big Job The internet is a global powerhouse of information and seemingly endless resources. How did Google, one search engine among many, become such a dominant tool? Google mastered the art of filtering those vast pools of content to provide only … Read more
Search Engine Optimization is complex and time consuming, and yet it’s one of the best and most effective marketing tools available for small businesses. There are so many ways to optimize your developing website, that sometimes it’s difficult to know where to begin. For this … Read more
Is Your Small-Business Appearing Online to the Members of Your Local Community? Residents of the areas near and around your business are your most prospective clients. They are also the most likely regulars or repeat-visitors. In this article, you will learn the benefits of optimizing … Read more
Ahh, local Search Engine Optimization (SEO)…the constantly changing, mildly overwhelming and strategic game being played by local small business owners and organizations everywhere. Here’s a look at how we’re thinking about small business SEO as we jump into 2019. At Center Street we’re constantly updating … Read more
Helping people find your small businesses online is a priority for most small business owners. We call this Search Engine Optimization (SEO). Here’s a recommended list of things to do to boost your Search Engine ratings. A couple things to keep in mind before plowing … Read more
Love them or hate them, online reviews are here to stay. In fact, they can make or break a local business. There are certainly dark sides to the power of reviews. Flippant, unfair reviews from consumers are enough to drive small business owners crazy. Take … Read more
At it’s core, search marketing is anything you do online that contributes to your business making face-to-face contact with potential customers. If you meet with customers directly (storefront or service related) you are a “local business”. You now have the opportunity to leverage the internet to … Read more
Don’t get caught opting out of Search Engine Optimization (SEO) because you think your business website is too small. If you’re not paying attention to key SEO strategies your visibility online is not growing. Here’s where to start investing your time. SEO is an incredibly … Read more
Just remember that your website is your online storefront and despite what your parents told you, people do judge a book by it’s cover. It’s cold and rainy (at least here in Portland) and that means it’s time to hunker down and do some maintenance … Read more