When it comes to SEO for your Small Business, consistency is one of the most important pieces of the visibility puzzle. However, determining what tasks to prioritize can be daunting. To make sure you get the most out of your limited time, here are 10 SEO Tasks you should do monthly to maximize your small business’s SEO results.
1. Optimize the quality of existing content
If you’ve owned your small business for a while, you may have a backlog of existing content that can use revamping. It is important to review this content and assess if it aligns with recent SEO best practices. This may look like editing titles, keywords, and even links to make them more relevant. If you feel any of your old content no longer serves the future of your business, it may be smart to delete it. With the remaining content you have, consider enriching it by using the Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) technique. This will both improve the experience of your customers and make your content more likable in the eyes of the Google algorithm.
2. Keep tabs on your rankings
SEO rankings can change in the blink of an eye, so keeping tabs on them is helpful in efforts to respond quickly and efficiently to any needs that pop up. Google Search Console is a helpful free tool that can show you which keywords and questions make your business pop up for potential customers, among other important information. Using it frequently is a great way to fine-tune your SEO strategies and boost the online visibility of your business.
3. Analyze your competitors
Analyzing the SEO strategies and online presence of your competitors helps establish a benchmark for your SEO performance. We highly suggest defining a few key performance indicators you will use to gauge your results. These may include things like the number of keywords a website is ranking for or how many number-one positions they have.
4. Be aware of SEO trends that can effect your website
It’s important to keep updated on any changes that are made to the Google algorithm to maintain the relevancy of your SEO strategies. Seek out trustworthy sources, and make a proactive effort to keep on top of major current events.
5. Monitor technical aspects of your SEO
While the technical jobs of SEO can feel like a drag, putting them on a monthly to-do list makes your life easier by spotting issues sooner rather than later. Some things to keep an eye on are doubled content, broken links, crawl reports, errors, accuracy of schema, and more. You might also consider using third-party tools such as SEMrush, or analytics tools from Google, to streamline the process.
6. Update important links
It may sound bizarre, but the links you feature on your website can influence your business’s “link juice.” Boost your SEO by checking the quality of your links. The last thing you want is a reader being deterred by a broken link, so regularly check that linked material works, is relevant, and is helpful.
7. Engage with users
Being proactive with your SEO means that you should also be proactive in engaging with your user base. This might look like regularly posting useful information on your social pages and/or your website. Regular engagement helps build branding opportunities and gives invaluable insight into what people want to see.
8. Research and refresh your keywords
As popular trends change like wildfire, so do keywords. Don’t fall into the trap of relying on keywords from years prior. To make sure your competitors don’t shift their strategies faster than you, conduct regular research on relevant keywords. This ensures your content will always be fresh and relevant, bringing in more engagement rather than lagging.
9. Analyze your mobile friendliness
User bases are increasingly accessing websites from their phones. If yours isn’t mobile-friendly, it will take an avoidable hit in the algorithm. To prevent this, consider both desktop and mobile layouts while asking important questions: Does the layout work? Is your message conveyed well? Is it intuitive?
10. Review schema opportunities
A website’s schema is essentially your website’s roadmap for search engines’ crawlers, and is crucial when maximizing your SEO strategy. The Frequently Asked Questions Schema is especially important. Making sure your schema can effectively show what your website is about to crawlers will help the algorithm do its job.
A little SEO consistency can go a long way in establishing your online presence. If you need help with knowing the next best SEO step you can take, feel free to schedule a meeting with our Co-Founder Matt by clicking here.