A long time ago someone asked me what makes a testimonial hold up in the court of law? It’s usually the character and credibility of the person giving the testimony right? Are they an expert? Are they an authority on the subject? Are they trustworthy? If you’re around me very long, you’re going to hear … Read more
Listed below are the four pillars of Search Engine Optimization (SEO) that we recommend focusing on to increase website visibility. We’ve also thrown in 6 of the most common mistakes that will hurt your search results. Read on to grow your foundational SEO understanding and then make some quick changes to grow your companies visibility. … Read more
It’s no secret that we think a robust Google My Business profile is beneficial for local business growth. Learning how to leverage Google Reviews as part of that strategy is vital in expanding your online visibility, credibility and competitive rankings. Whether you like it or not shoppers are reading the reviews posted on business review … Read more
Every local business dreams of engaging with more and more of a local audience. Whatever the product or service you provide, at the core your business is about connecting with the potential customer and developing trust and your Google My Business profile can help you do that. You already know we’re big on making sure … Read more
Google recently announced, that in 2021, it will introduce the page experience signals into its efforts to provide the best search rankings. Is your business website prepared? We believe this update is a good thing as it keeps the browser’s experience at the center of search rankings and works hand-in-hand with its efforts to highlight … Read more
Your small-business is doing well, maybe even thriving, but you want to push your success further. Let’s talk about how you are going to drive your customer acquisition forward. After all, it’s probably the most important piece of your business plan. Many small business owners are busy from the crack of dawn until long after … Read more
Sharing Your Small Business Story Your small-business emerged from a small but brilliant idea. Perhaps you’ve known where your passion lies and have been working towards it since the age of 10. Maybe the idea came to you one night in a dream. Whatever your story, here is where you tell it. Imagine you are talking … Read more
The Advantage of Local Small-Businesses Small-businesses have a number of advantages over large chains that can be effectively harnessed. One of these is the opportunity for personal connections with the customers in your community. Believe it or not, this particular advantage can be used to optimize your website for local SEO and generate ideas for … Read more
Search Engines Have a Big Job The internet is a global powerhouse of information and seemingly endless resources. How did Google, one search engine among many, become such a dominant tool? Google mastered the art of filtering those vast pools of content to provide only the most relevant results to its users. As a small-business … Read more
Ahh, local Search Engine Optimization (SEO)…the constantly changing, mildly overwhelming and strategic game being played by local small business owners and organizations everywhere. Here’s a look at how we’re thinking about small business SEO as we jump into 2019. At Center Street we’re constantly updating our local SEO strategy based on algorithm changes and technology … Read more