The Minimization of Effort Recently I saw an ad offering to build me a professional website in 20 seconds. Then I saw another one touting the ability to automate my social media with zero effort on my part. I’m all about efficiency and leveraging tools … Read more
The businesses websites that have a effective content strategy perform better in search rankings. It’s not a one size fits all scenario, but most businesses need to increase their domain authority and topical authority to climb the search rankings and beat their competitors. Google’s focus … Read more
A long time ago someone asked me what makes a testimonial hold up in the court of law? It’s usually the character and credibility of the person giving the testimony right? Are they an expert? Are they an authority on the subject? Are they trustworthy? … Read more
It’s a crazy world out there in 2020 and more than ever people are searching for goods and services online. When you search for something online, how often do you end up looking any further than the first couple of results Google gives you? If … Read more
It’s the question that generates the most organic search traffic to this site. “How much does an effective small business website cost?” Here’s the thing though…this is almost an impossible question to answer quickly and it is almost always the wrong question to ask first if you’re just setting … Read more