As a small business owner, looking to strengthen your digital marketing and social media presence may seem daunting. Canva is an intuitive tool that seeks to alleviate stress when it comes to design and digital marketing. It provides easy access and use to diverse tools, … Read more
Learning how to attract leads for your small business is huge part of small business marketing and key in hitting your revenue goals. If you’ve identified lead generation as the next critical step in growing your small business, this article will give you the highest … Read more
Thinking holistically about SEO is critical when charting a path forward for your small business website. Many SEO companies provide off the shelf services that tackle a specific area of SEO (backlinks, content creation, etc). This is fine option at times, however we know that … Read more
Leveraging the internet for increasing website visibility is the name of the game for most small business owners. Your website is a marketing tool that needs to show up in front of the right customers at the right time. Search Engine Optimization (SEO) is one … Read more
Facebook Ads and Google Ads can be helpful tools for businesses whose desire to reach a new audience beyond their current organic reach. They are, however, very different experiences and serve different business growth objectives. Keep in mind that we usually only recommend pay-per-click advertising … Read more
A long time ago someone asked me what makes a testimonial hold up in the court of law? It’s usually the character and credibility of the person giving the testimony right? Are they an expert? Are they an authority on the subject? Are they trustworthy? … Read more
It’s a crazy world out there in 2020 and more than ever people are searching for goods and services online. When you search for something online, how often do you end up looking any further than the first couple of results Google gives you? If … Read more
It’s the question that generates the most organic search traffic to this site. “How much does an effective small business website cost?” Here’s the thing though…this is almost an impossible question to answer quickly and it is almost always the wrong question to ask first if you’re just setting … Read more