In October 2023 Google announced that they had finished the switch to mobile first indexing. The bottomline is that Google is now weighting the quality of the mobile version of your site more than the desktop version when deciding where to place it in search … Read more
Learning how to attract leads for your small business is huge part of small business marketing and key in hitting your revenue goals. If you’ve identified lead generation as the next critical step in growing your small business, this article will give you the highest … Read more
Facebook Ads and Google Ads can be helpful tools for businesses whose desire to reach a new audience beyond their current organic reach. They are, however, very different experiences and serve different business growth objectives. Keep in mind that we usually only recommend pay-per-click advertising … Read more
Facebook advertising for small businesses can be an incredible return on your investment. It can also can drive you nuts and make you want to bang your head against the wall (spoken from experience). There is so much you CAN do, that having an overarching … Read more
It’s no secret that we think a robust Google Business profile is beneficial for local business growth. Learning how to leverage Google Reviews as part of that strategy is vital in expanding your online visibility, credibility and competitive rankings. Whether you like it or not … Read more
Every customer who visits your website expects answers. If you can meet those expectations it will grow your business and raise your online visibility. If you’re wrestling with where to invest in your online presence, I’d wager to say that the best return on your … Read more
I’m writing this from my home office where I’m on Day 21 of social distancing and stay-at-home orders because of Covid-19 precautions. The speed of change in 3 weeks is breathtaking. I’ve spoken with a number of small business owners and non-profit leaders and there … Read more
Most small business owners want more business leads but don’t know the digital marketing milestones they need to get there. The thought of trying to get consistent incoming leads, increased website traffic, and a healthy online reputation is overwhelming. Not every business will have the … Read more
This post is written for all the leaders out there wondering if they should invest their time in SEO (Search Engine Optimization) for their small business website. By the time you’re done reading this, you should have a basic understanding of SEO, mined some invaluable … Read more
Your small-business is doing well, maybe even thriving, but you want to push your success further. Let’s talk about how you are going to drive your customer acquisition forward. After all, it’s probably the most important piece of your business plan. Many small business owners … Read more