Most small business owners want more business leads but don’t know the roadmap to get there. The thought of trying to get consistent incoming leads, growing website traffic and an online reputation that differentiates you from your competition is overwhelming.
Not every business will have the resources to invest in the following milestones all at the same time. My hope is that this will give you the roadmap and measuring stick that you can evaluate your business with and be confident in where you spend your time.
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Five Digital Marketing Milestones for Small Businesses
#1 – Is your branding and messaging clear?
Have you defined your brand, the feel and the identity of your business? What do you want people to feel like when they interact with your brand? Have you clarified your messaging and value proposition? Do people know what to expect if they choose to do business with you?
#2 – Is your website converting browser to buyers?
If your website’s job is to create new business, is it doing its job? Is your website designed with up to date design, content and best practices to lead people to contact you? Even if it’s a small website is it organized intuitively and does it help establish your authority and expertise in your market space?
#3 – Are your organic search results growing?
Are you uniquely positioned within search results to attract more searchers that want to see your service or content. Have you removed all the technical barriers keeping Google from finding you. Are you measuring and optimizing to continue to climb the rankings ladder?
#4 – Are you leveraging lead generating marketing funnels?
Are you ready to reach new audiences through strategic marketing funnels? This is a strategic way to capture new interested customers, grow your influence and increase revenue over time. This could be an email list campaign or a Facebook paid ad campaign.
#5 – Is your communication and content strategy growing your influence?
Do you have a clear communication strategy and goals to grow awareness, establish authority and drive conversions? Are you creating content that grows your customer loyalty and helps you connect to current customers and new customers in meaningful ways?
Of course there are a million things under each of those milestones you could do, but we recommend moving through those milestone methodically and thoughtfully.
Stay the course. Stay focused.
Do the little things that match your business goals, but keep one eye on these guiding milestones that will create long term growth. We guarantee that if you get traction in all these milestones your business will grow.