On a very practical level, AI is changing how everyday people interact with search engines which in turn is having a ripple effect on the online visibility of most businesses. SEO isn’t being replaced by AI, but the necessary SEO tactics are evolving. Tools like … Read more
In October 2023 Google announced that they had finished the switch to mobile first indexing. The bottomline is that Google is now weighting the quality of the mobile version of your site more than the desktop version when deciding where to place it in search … Read more
A lot happened in 2023 in the SEO world. Google instigated a massive change in how we track website analytics with the intro of Google Analytics 4. Next up came the E-E-A-T content evaluation guidelines that took center stage for those wanting to level up … Read more
When it comes to SEO for your Small Business, consistency is one of the most important pieces of the visibility puzzle. However, determining what tasks to prioritize can be daunting. To make sure you get the most out of your limited time, here are 10 … Read more
Thinking holistically about SEO is critical when charting a path forward for your small business website. Many SEO companies provide off the shelf services that tackle a specific area of SEO (backlinks, content creation, etc). This is fine option at times, however we know that … Read more
Leveraging the internet for increasing website visibility is the name of the game for most small business owners. Your website is a marketing tool that needs to show up in front of the right customers at the right time. Search Engine Optimization (SEO) is one … Read more
Creating SEO friendly content and increasing online visibility can feel a bit like throwing spaghetti against the wall and seeing what sticks. It’s exhausting and demoralizing to create content that doesn’t move the needle in your search rankings and visibility. Are your ready to start … Read more
A long time ago someone asked me what makes a testimonial hold up in the court of law? It’s usually the character and credibility of the person giving the testimony right? Are they an expert? Are they an authority on the subject? Are they trustworthy? … Read more
Listed below are the four pillars of Search Engine Optimization (SEO) that we recommend focusing on to increase website visibility. We’ve also thrown in 6 of the most common mistakes that will hurt your search results. Read on to grow your foundational SEO understanding and … Read more
It’s no secret that we think a robust Google Business profile is beneficial for local business growth. Learning how to leverage Google Reviews as part of that strategy is vital in expanding your online visibility, credibility and competitive rankings. Whether you like it or not … Read more