We are a firm believer that trust is HUGE for creating a sustainable small business that makes a difference in the world. You can certainly make a quick buck without trust, but it will catch up with you eventually. Think about the businesses you frequent … Read more
Every small business needs a website, but what should you include on the site? You know your customers look online first, and you want your site to provide the important information that will encourage them to buy your product or service. You also need this … Read more
Establishing yourself as a trusted resources is vital for small businesses trying to carve out a niche in the online world. Developing a solid and active reputation on customer review sites like Yelp, Facebook, Yellowpages can go a long ways in establishing a relationship with your … Read more
As a rule, your potential customer should be able to find you online easily, understand what your product or service does for them, and believe that you are trustworthy. At Center Street Digital we’ve helped hundreds of small businesses build a lead generating online presence. … Read more
So you’re ready to let the world know your small business is here? Before you get cracking building your new site, there a few questions to think through that will set you up for success in creating a site that works effectively to grow your … Read more
Stop with the hope marketing! Hope marketing is just putting some stuff out there and hoping for the best. Wishful thinking at best. It’s no way to build a sustainable lead generation funnel for your small business and it’s no way to live life really. Once … Read more
Before you go through all the trouble of redesigning or rebuilding your small business websites, try doing some simple things to help your value proposition, business identity, and call-to-action cut through thenoise. We’ve build hundreds of websites and the biggest issue we see over and over … Read more
The first thing I’d do if I was in charge of your business website… Clarify your tagline! Make it more about your customer and not about you. You can instantly make your website more engaging by changing your tagline to be more about your customers … Read more
Why is writing an “About” page for your small business so hard?!!! Our tendency to overcomplicate and prove our knowledge is so tempting. It’s called the curse of knowledge! Here are three tips to think about as you write your About page. It’s not all … Read more
Your small business has gotten off the ground and now your website needs some attention to keep pace right?. Websites are continuously evolving and digital marketing best practices are consistently being updated. Here are some simple tips to update your website in less than hour. Simplify your navigation. … Read more