What are WordPress Themes? Simply explained, WordPress themes are website designs that are either ready-to-use templates, or bare-bones designs that allow users to build a theme for themselves. Divi, by ElegantThemes, offers up those complete designs. The aptly named Genesis, by StudioPress, is the framework … Read more
Is Facebook For Business Worth Your Time? As a small-business owner you have plenty of tasks on your plate. So, before you start adding more, you probably want to know if the new task is even worth your time. Most businesses these days have a … Read more
Visual Elements Bring Life To Your Website “Visual Elements” can mean a number of different things. It could be the photos of your product or storefront, the smiling headshots of your employees, the informative charts and graphs that help tell your story, or even the … Read more
The Online World is Teaming With Free Promotion Tools You’re running a small-business and you keep getting hit with unexpected expenses. Fees here, repairs there, and you don’t need one more reason to pull out your credit card. So you, the all-in-one creative director, marketing … Read more
You’ve likely heard about (or received an email) about Google’s mobile first indexing efforts. Google is continually making adjustments to their search technology with the hopes of making it more user friendly and effective. In fact, we just received notice just like this one that … Read more
Helping people find your small businesses online is a priority for most small business owners. We call this Search Engine Optimization (SEO). Here’s a recommended list of things to do to boost your Search Engine ratings. A couple things to keep in mind before plowing … Read more
Google My Business (GMB) One question that we often get asked by small business owners is how to get set up with a listing on Google My Business. Google My Business (GMB) is a free tool for businesses to use to manage their visibility on … Read more
We talk to a lot of small business owners and most of them are incredibly smart, driven and creative people. However, most have no idea how to get real information that will inform their decision about making their online presence more effective. A website audit … Read more
It’s 2018… your business needs an effective website to compete. The cost of not having a small business website is HUUUUGE! We consider it as vital as that LLC license you purchase every year. Your small business presence starts with a website. It’s your home … Read more
At it’s core, search marketing is anything you do online that contributes to your business making face-to-face contact with potential customers. If you meet with customers directly (storefront or service related) you are a “local business”. You now have the opportunity to leverage the internet to … Read more