Matt - Co-Founder @ Center Street Digital 
The businesses websites that have a effective content strategy perform better in search rankings. It’s not a one size fits all scenario, but most businesses need to increase their domain authority and topical authority to climb the search rankings and beat their competitors. Google’s focus … Read more
In October 2023 Google announced that they had finished the switch to mobile first indexing. The bottomline is that Google is now weighting the quality of the mobile version of your site more than the desktop version when deciding where to place it in search … Read more
A lot happened in 2023 in the SEO world. Google instigated a massive change in how we track website analytics with the intro of Google Analytics 4. Next up came the E-E-A-T content evaluation guidelines that took center stage for those wanting to level up … Read more
Great businesses are dynamic and consistently have new opportunities arise to take advantage of. Your business website needs to be flexible to grow and change as your business endeavors change. Having an expert website team supporting your business is a fantastic resource and offers peace … Read more
When it comes to SEO for your Small Business, consistency is one of the most important pieces of the visibility puzzle. However, determining what tasks to prioritize can be daunting. To make sure you get the most out of your limited time, here are 10 … Read more
As a small business owner, looking to strengthen your digital marketing and social media presence may seem daunting. Canva is an intuitive tool that seeks to alleviate stress when it comes to design and digital marketing. It provides easy access and use to diverse tools, … Read more
Learning how to attract leads for your small business is huge part of small business marketing and key in hitting your revenue goals. If you’ve identified lead generation as the next critical step in growing your small business, this article will give you the highest … Read more
Thinking holistically about SEO is critical when charting a path forward for your small business website. Many SEO companies provide off the shelf services that tackle a specific area of SEO (backlinks, content creation, etc). This is fine option at times, however we know that … Read more
Leveraging the internet for increasing website visibility is the name of the game for most small business owners. Your website is a marketing tool that needs to show up in front of the right customers at the right time. Search Engine Optimization (SEO) is one … Read more
Facebook Ads and Google Ads can be helpful tools for businesses whose desire to reach a new audience beyond their current organic reach. They are, however, very different experiences and serve different business growth objectives. Keep in mind that we usually only recommend pay-per-click advertising … Read more