Snapshot
EPB& B Insurance came to us with a relatively new website, but had recently experienced a hacking situation that left their website blacklisted and vulnerable. They were looking for comprehensive technical support and a trusted team that would be available when they needed it.
They also wanted a website support team that would work alongside their internal content team to guide them in posting new content.
After a handful of months of support EPBB also added an SEO campaign, with the goal of increasing organic visibility and ranking higher in local search results.
A Comprehensive Approach
After a comprehensive discovery process we recommended our Website Cleanup and Migration service followed by subscribing to one of our Website Care Plans for maintenance and support.
Website Cleanup and Migration – This includes creating a staging site that we could test all the outdated technology and get everything up today and as secure as possible. This also included a long checklist of things like addressing loading speed issues, optimizing images, updating plugin licenses and confirming sitemap submission to Google. We also included a few extra security measures. Once we were satisfied, we migrated the site seamlessly to its new home on premium WordPress hosting.
Website Care Plan – Now their website is getting proactive maintenance to avoid security issues. They have peace of mind with secure hosting, daily backups, security sweeps and uptime monitoring. Our team also performs all their software updates monthly and provides a helpful website report with analytics and work we’ve done.
Search Engine Optimization – Our team has been proactively working through technical SEO, on-page SEO and off-site SEO. We’ve also provided guidance to the EPBB team concerning SEO friendly content to be added to the site. We’ve worked through the addition of schema and various structured data that the new generative AI search results love. We’ve also applied a targeted local SEO strategy…optimizing their Google Business Profile, refining on-page content with location-specific keywords, building authoritative local citations, and strengthening their backlink profile. We’ve positioned EPBB.com to consistently appear in front of the right audience at the right time.
Results
The Epbb.com website has a great home, is secure as possible and updated regularly. The team at Epbb also has access to our support desk at anytime for content changes or any other issues they’re having trouble with.
The site’s search ranking have grown tremendously and the team at EPBB happily reported a new record for website inquiries recently. They are now dominating local search inquiries and traditional search inquiries for most of their insurance services
The results speak for themselves… higher rankings in local search, increased organic traffic, and greater online visibility within their target market. Our ongoing optimization efforts continue to drive measurable growth, ensuring EPBB.com stays ahead of the competition and remains easy to find for the customers that matter most. At the end of the day, the Epbb team now has peace of mind that their site is secure, up to date and doing its job of engaging new customers.
