The Brief
CSC contacted us about their brand new business initiative and asked us to build them a new site showcased their metal forming machines. They also wanted us to expand their reach through technical Search Engine Optimization.
The Approach
CSC purchased an SEO package and we got started. Our initial audit which including identifying keywords for search and their competition revealed a niche that was getting significant search traffic with lots of market space for them to enter in.
We launched a deep dive into technical and On-Page Search Engine Optimization and by month two had significant traction.
The Results
The numbers don’t like. They experienced significant growth over the next handful of months.
- Total Google search impressions — Baseline: 7,191 — Month Two: 9,501
- Clicks to visit site from search listings — Baseline: 148 — Month Two: 238
- Ranking on the front page (top 10)– Baseline: 9 keywords — Month Two: 64 keywords
- Website users — Baseline: 231 — Month Two: 359
- Total keywords ranked — Baseline: 94 — Month Two: 149
By month three they were ranking in the top five for 19 keywords and in the top 20 for 55 keywords. They also had 260 clicks to visit their site from search, almost double from two months prior.
“Whatever you’ve been doing has been working. We have been getting many leads on our machines and about 70% of them end up in sales.” — Ron Curfman (Owner)
