Assurance Health & Counseling Center is a new Direct Primary Care clinic in Yakima, Washington. They are taking a broken health care system, innovating and now offer an amazing service that is growing like crazy. Assurance hired Center Street to manage their digital marketing efforts, provide the information they need to make strategic decisions and monitor their ongoing digital efforts.
Leveraging our PRO marketing plan, we did a full audit of their website and online presence, charted a roadmap and began to execute on the priorities. We looked for quick wins over the first 3 months and then began to develop a long term strategy to build a lead generating foundation that will last for years to come.
Some of the tactics we’ve worked on for Assurance include:
- Comprehensive SEO and local search marketing strategy
- Citation management
- Reputation management
- Social Media management
- Webinar funnel
- Email campaigns
- Website conversion optimization
Assurance is has grown from about 900 members when we started to almost 1400. They’ve hired a second doctor and are looking for a third as they’ve had to start a waiting list!
Every month they consistently generate phone calls and inquiries from their website, search presence and online marketing. We are privileged to get to partner with Assurance in bringing a new healthcare experience to their community!