Why Do We Focus on Small Business Digital Marketing?

At the core of our business is the deep belief that small businesses are critical in helping create healthy and strong communities. It’s why we focus our efforts on helping small business owners expand their online visibility with effective websites and search engine optimization.

America is home to more than 28 million small businesses that employ 57 million workers. The importance of small businesses is often underestimated, but their value and impact on communities is hugely important.

Here are four reasons we love working with small businesses to help them find their digital path forward and grow online.

Greater Community Involvement and Support

Small business owners typically live and work within their communities, and take immense pride in supporting neighboring businesses, volunteering, and the pride that comes along with providing quality products or services for the betterment of its residents.

Expanding the Community by Creating Local Jobs

Small businesses have created two out of every three net new jobs since 2014. By increasing local businesses and creating job opportunities, this encourages people to stay rather than move to a big city for better job opportunities.

Small businesses also allow for a better work-life balance, as their employees spend less time commuting and are able to participate in that tight-knit community vibe that allows folks to thrive.

Innovation and Healthy Competition

Small businesses often have to find their ‘niche’, which means they often have different ideas and approaches to things. This cultivates innovation and healthy competition, because as small businesses strive to make themselves unique, the community itself develops more character and personal touch.

Increasing Economic Health

Local businesses pay local taxes which means more revenue goes back into the community. That additional revenue means more money for improvements to city roads, schools, and other needs.

Small businesses also have a big impact on the national level, as over half of U.S. sales are from small businesses. They are job opportunity powerhouses that improve a community on many levels.

If you’re a small business owner looking to grow your business and make a difference in your community, we’d love to connect with you. You can book a short phone call with me here.