Center Street Digital

Web design, SEO and Digital Marketing for Small Businesses - Portland, OR and Yakima, WA

Frequently Asked Questions

The Digital Marketing world can make your head spin. Your questions are allowed here. Contact us today for more information.

General Questions

What does your project management and communication look like?

We follow a refined process that involves simple project and marketing milestones. We'll provide status updates at key times and are always available for key check-ins.

Our marketing clients get a real-time dashboard and bi-weekly touch-points, and of course we're always available to connect via email or for a scheduled phone call.

Whether you're building a whole new website or leveraging our marketing service, you'll never have to guess at what we're doing and we'll guide you every step of the way.

Do you offer a money back guarantee?

We can’t imagine you’ll use this, but if you’re not satisfied and wish to cancel within your first 30 days of service, we will refund your setup payment or Care Plan payment. No questions asked.

Are there any contracts or long term commitments?

If you're not satisfied with your Website Care Plan you can cancel at anytime before the next billing cycle. Our website packages have a 30 day money-back, no-questions asked guarantee. Custom websites require a 50% non-refundable deposit. *Website Care Plans for sites NOT hosted on Center Street servers require an annual plan.

When will I be charged?

For our digital marketing/SEO services payment is due at the time of purchase.  For website development projects, we require 50% deposit before any work is done and the balance is due within 30 days after your new website is launched.

How does billing work?

Your credit card will be charged automatically every month on the day your plan is activated with us. You'll receive a reminder that you're credit card is about to be billed as well as a receipt in your inbox.

 

Website Development

What is the first step?

Explore if this service is right for you by scheduling a strategy session with Matt, or get started by filling out our project intake form so we can evaluate your project and make sure our team can provide real value to your business or organization. Then we move forward with a proposal and website/SEO roadmap!

How much do you charge for a website?

Each website fee is customized to fit the functionality and size of the project. A 5 -page brochure website will be in the range of $2500-$3000. Larger and more advanced technical sites that include things like e-commerce, membership subscriptions can be between $3000-$10,000.

It all depends on the scope of the project! Which is why we require you to fill out the project application that helps us discover exactly what your project will require. Feel free to request a short call with Matt to see if we're the right company for your project.

How do I connect my existing domain name or purchase a new one?

We make it as easy as possible to connect your existing domain name (i.e. myawesomebusiness.com) to your new Center Street website during the launch phase.

If you need to purchase a domain name we will provide guidance on the best way to do that so you own your domain outright.

How long does it take to get my new website?

Once we have everything the process of building a site takes 3-6 weeks depending on functionality.

Do you build sites you don’t provide a Website Care Plan for?

Yes, we do build WordPress websites that we don't provide ongoing service for, however, we highly encourage our clients to have a plan for maintenance and support to avoid costly headaches in the future. Our minimum price for a website we don't host and that doesn't have a corresponding annual Website Care Plan is $3,000.

Website Care Plans

Do you support email service?

If you have purchased a domain name through Center Street we will configure any settings with our registrar system required by your email provider. We're happy to point you in the right direction but we do not offer support for anything that would require us to login to a third party provider (email browser client like Outlook or an email provider like gmail or zoho)

Can I see an example of a monthly report?

Absolutely. Here's an example care report. Every month you will receive a report with your website information.

What is included in “Support” within your Website Care Plans?

You simply fill out this form that guides you through submitting  clear instructions on the content you want to change on your website and we get straight to work and let you know when it's done - usually within 24-48 hours.

We can assist with one of your requests at a time within our 24-48 hour support cycle. This single-task workflow ensures we can complete your request with care and focus.

Support changes include anything that takes 20 minutes or less. This typically covers things like updating text, changing out images, formatting a blog post or adding a testimonials section or a new event to your website.

Support can also include things like adding or removing buttons, WordPress plugin research and setup, embedding 3rd-party scripts, server or DNS changes, configuring forms, cleaning up CSS issues and general WP questions and assistance.

Support tasks do not cover creating advanced or custom features like an online shop or membership section and does not include changing WordPress themes. Support does not include graphic design, advanced SEO or content creation. Support does not include migrations of websites. Finally, we reserve all in-depth lead generation and marketing strategy consultations for our marketing clients.

Who owns my site if I leave your Website Care Plan service?

Your website is your copyright and your content, so you are free to take your website with you anywhere. We can export your site for you easily from our hosting. Keep in mind that there are some specific details you’ll need to know in order to keep the same design if you choose.

What if I want to make routine updates to my website?

You will have the ability to login to your WordPress dashboard to make edits anytime you would like. If you get stuck, our help desk is literally a click away, right from within your dashboard.

We also offer more than 50 video tutorials within your WordPress dashboard to help you learn the in's and out's of navigating your site.

Can I purchase a website care plan even if I’m not using your hosting?

Absolutely! If you have a WordPress site that you would like us to look after and offer monthly support for don't hesitate to ask.

Can I really cancel at any time?

Absolutely.

We are all about building a valuable relationship with you and your website, so we would hate to see you go but we know financial needs weigh on many decisions and don’t want to lock anyone in.

Request a cancellation via email to support@centerstreetdigital.com, and we will immediately stop the next payment.

How does billing work?

Your credit card will be charged automatically every month on the day your plan is activated with us. You'll receive a reminder that you're credit card is about to be billed as well as a receipt in your inbox.

 

Can I use my own web host?

You sure can. Although we prefer to use our proven premium hosting, we'll review your web hosting and talk to your hosting company to make sure it will fit your needs.

What is your hourly rate?

When quoting work we provide a fixed price estimate before we get started so you can budget effectively.

In some cases, we use hourly billing where the work is customised or the scope is not fully known to give you more flexibility.

Our standard hourly rate is $125/hr for web development.

SEO Service

What do your Monthly Reports look like?

Monthly reports will wing their way to your inbox. You’ll see progress over time starting with baseline numbers and updated every month. Along with the numbers you get a list of work we’ve done and adjustments we’ll make based on the analysis of the numbers.

What is On-Page SEO?

If you’re not sure where to start and have no idea how optimized your site it, this is the spot for you.

With this pathway, we take a deep-dive into the existing website structure, content and behind-the-scenes data that Google is looking at. Sometimes it looks like a lot of little tweaks and other times it a major overhaul of how things on your site are structured.

What is Link Building

Link building is all about how to get others to link to you and as a result increase your domain authority. A high level of authority for a website means Google thinks it’s a more valuable resource and pushes it up the rankings.

We perform monthly outreach to build a network of high authority websites that link to you. Once those links are completed, your authority in your industry space grows and you’re more likely to charge up those search rankings.

Why is SEO important?

Phone books are irrelevant. 80% of us use Google instead. You may be a local small business or global organization, but appearing in search results gives you the best chance to increase your website traffic in a way that will grow your business in a sustainable way.

SEO is confusing, can you explain it to me?

Search engine optimization is a combination of strategies designed to help your website be deemed worthy of ranking high in search results for the most relevant and search terms that are searched the most. Bottom line? It’s the art of getting your website more relevant, qualified organic traffic that is ready to purchase your products and services.

What is the first step?

Explore if this service is right for you by scheduling a strategy session with Matt, or get started by filling out our project intake form so we can evaluate your project and make sure our team can provide real value to your business or organization. Then we move forward with a proposal and website/SEO roadmap!

Do you have references?

Absolutely, just let us know and we can give you contact information for some clients that we've worked with.

I’ve been burned by SEO companies overpromising, will this work for me?

We always promise low results (with hope of delivering high) as there are so many factors that influence successful SEO (industry, competition, niche, keywords, etc.) that are out of our control. However we have a high client retention rate and have case studies to back up our work.

How long is the commitment for SEO work?

No contracts and you can cancel at anytime before your next billing cycle. However, we ask companies to plan for 6 months to get the most value for their money. This allows us to monitor trends and seize the right opportunities.

Ultimate Marketing Checklist

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