Be Confident that Your Small Business Website and Marketing are Generating Leads
Center Street Digital offers an integrated marketing approach for small businesses. It consistently generates new business leads and revenue.
Case Study #1 – Johnson’s Auto Glass – Yakima, WA
How a 70 Year Old Small Business Leverages Digital Marketing to Generate New Business.
Johnson’s knew they had a great product and the best service in town. They came to us looking for a new marketing service that would help generate new business.
They had used various siloed marketing services including an expensive Google Adwords retargeting service, but were frustrated with how limited it felt.
Our PRO Marketing Service was a perfect fit for them, cheaper than their previous marketing service, and provided a comprehensive service for their businesses.
They hired us to audit their digital presence, build a new website, leverage key strategies to target a younger demographic and generate more phone calls to their front desk.
We took action and build out a roadmap for them that would generate ongoing business. The bedrocks of that plan included:
- A website that helps browsers take action to call them.
- Maximizing their online reputation as a trusted resource.
- Generate more and more localized search engine traffic.
“The only thing different we’ve done is hire you guys and we’re the most booked out we’ve ever been” – Gabe Runge (Owner)
After two months of service Johnson’s profile showed up on search listing 1,320 times and on Google Map listings an additional 567 times.
According to Google, the resulting actions taken by browsers to contact Johnson’s are headed upwards!
Johnson’s turns about 80% of their phone call inquiries into customers. With an average customer value of $400, that’s about $8000 of new revenue and we’re only in the second month of their service!
*Update: 9 months in and Johnson’s has hired a new windshield tech specialist for the first time in years!
**Update: 9 months Johnson’s had 2.3K views in search this month. 1,000 more mentioned above.
“I wouldn’t put any future project with anyone else. I truly appreciate working with people who do what they say.”
~ Edwin w/ U.S. Justice Coalition
“Matt and team continue to provide superior service and good advice to our organization.”
~ Dan w/ Greater Brooklyn Business Assoc.
Case Study #2 – CSC Building Systems
How a New Small Business Can Show Up in Google Search Results.
CSC contacted us about their brand new business initiative and asked us to expand their reach through technical Search Engine Optimization.
Our initial audit which including identifying keywords for search and their competition revealed a niche that was getting significant search traffic with lots of market space for them to enter in.
We launched a deep dive into technical and On-Page Search Engine Optimization and by month two had significant traction. Notice the jump from the initial baseline measurment verses the just the second month of service!
- Total Google search impressions — Baseline: 7,191 — Month Two: 9,501
- Clicks to visit site from search listings — Baseline: 148 — Month Two: 238
- Ranking on the front page (top 10)– Baseline: 9 keywords — Month Two: 64 keywords
- Website users — Baseline: 231 — Month Two: 359
- Total keywords ranked — Baseline: 94 — Month Two: 149
By month three they were ranking in the top five for 19 keywords and in the top 20 for 55 keywords. They also had 260 clicks to visit their site from search, almost double from two month prior.
“Whatever you’ve been doing has been working. We have been getting many leads on our machines and about 70% of them end up in sales.” — Ron Curfman (Owner)
Join me for a FREE consultation to help your business take the next step.
With 30 minutes spent looking over your small business online presence together, we can diagnose the root cause(s) of poor lead generation results. After 30 minutes on the phone with me, you will:
- Understand why your website is confusing your customer
- Know what a small business website should have on it for your industry and niche
- Know the biggest steps you can take to grow a trustworthy online reputation.
- Have a list of ideas for improving your online digital marketing
We’ll have to move fast, of course, to get through all this in 30 minutes but don’t worry, I’ll help keep us on track. To reserve your complimentary 30 minutes website audit an marketing consult pick a time on my calendar right now.