You might be surprised at how simple the Center Street process is.
We run a very distinct process that the majority of small business and organizations can use. We don’t sell you more than you need and our process takes the guesswork out of your digital marketing efforts.
Here’s a distilled version of our process (Basic Package) and what to expect if you build a website with us.
We talk to almost almost all of our clients before they purchase a Center Street package. We walk through the details of what we offer, seek to understand their needs and see if there can be a happy marriage of the two! Our packages are pretty straightforward about what we can do, which helps us keep our initial launch fee incredibly low and helps us know if you’re a good fit for Center Street.
Center Street makes it easy to purchase the right package for your needs and set up a recurring payment for your support service that is your stress-free safety net. We’re in it for the long haul with you.
For our basic package we send you a questionnaire that helps us surface the key needs and pain points of your target audience. This helps us define the website copy and strategies that will help your website drive business growth and meet your objectives. Grow and Pro packages get an in depth consultation appointment for this process. This discovery process helps us build in some of the best marketing principles from the get go. We also collect any materials that you have at this point (images, copy, logo, etc.)
Part science, part art, it’s where we shine in building you a simple, unique and effective site. This is simplified list of what we work through.
- Whiteboard your landing page design including key elements and navigation.
- Write tagline copy if needed and the primary call-to-action copy.
- Choose a WordPress template from our continuously updating stockpile that works best for you. Take a look at our work page for some basic ideas on what’s possible.
It’s time to start creating your new site!
- Install your site on our privately hosted Center Street Server
- Create main pages and menus – We try and keep it as simple as possible (less than five tabs on your home page is what we recommend).
- Install header/logo.
- Install any background images – We provide two images if you don’t have any.
- Customize colors to match your brand.
- Build main “above-the fold” section of your homepage.
- Build all other pages – typically these are About, contact, products, services, or areas of expertise you want to highlight.
- Build the rest of your front page sections (often includes sections that link to other pages, testimonials, social icons or other compelling copy and images).
- SEO Optimization Checklist
- Make sure site is visible to search engines
- Change permalink settings.
- Add alt text to image descriptions.
- Check keyword density throughout.
We send you an initial iteration of the build to get basic feedback and make changes accordingly.
We connect your site to a domain name that you already own or the domain that we have bought for you as part of your Center Street package.
We add you as a user with full access to the WordPress dashboard. We’re happy to include some video tutorials of anything you think you might want to service yourself. Our goal is to empower you as much as you would like to be!
We’re only a phone call or email away. If you get stuck, have questions or just want to bounce some ideas off us you’ve got access to us! For our pro packages we provide some additional digital marketing services (email integration, e-commerce, analytic reports, monthly audits for accuracy).
This process will continue to be refined and we’re an open book along the way. If you have a question or want a demo let us know!