PRO Digital Marketing Service Details
You might benefit from hiring us to work on your website, marketing messaging and growing your incoming leads, but first let’s make sure you’re a good fit.
Your Business Size
The Center Street PRO service is great fit for small storefront businesses or e-commerce shops (15 employees or less) needing help with holistic marketing, messaging strategy and lead generation. If that’s you, keep reading.
We focus on leveraging the right digital marketing strategies for your business niche. Everything we do is geared to helping you generate more online traffic, grow a trustworthy reputation and convert browsers to buyers.
Unlike some other companies we don’t provide silo’d services independent of an overall plan for your business. We audit your current digital presence, examine your market niche and then create a holistic plan that works to generate more business leads.
If you need a quick fix, there are hundreds of alternatives to hiring us. We work to create sustainable growth that will help differentiate you from your competition for years to come. We offer a small repertoire of lead generation techniques that will stand the test of time.
If you’re willing to let us peek into your business, help us understand your niche, and let us pester you with questions it will enable us to:
- Develop a clear message for your business
- Make sure your website converts browsers to buyers
- Help you grow a trustworthy online reputation
- Get your product or service in front of the right audience
- Grow your incoming business leads
- Create reliable marketing strategies and funnels to leverage throughout the year
Our Pro service helps you solve two core business problems: How to position your business online effectively and lead generation.
Depending on where you are in your business maturity, you may need to develop strong business messaging, optimize your website, build out a content strategy, develop an email list, or dial in your technical search engine marketing.
Whatever it is we develop a roadmap that will help you expand your digital reach and grow business leads.
What to Expect
Center Street’s Pro Marketing and Support package starts immediately with a two hour consultation followed by weekly touch-points.. You are assigned a Strategic Marketing Director who works directly with you to set priorities and goals.
We help you clarify your business messaging, and establish you as a trusted guide for your client.
At the end of the initial strategy session, you will be able to answer these questions…
- Who’s your target audience?
- Where are they coming from?
- What are their problems?
- Why should they trust you?
- Can they find you easily online?
- Can they understand your product or service?
- Are they taking the actions you want them to?
Then we construct a custom growth roadmap that makes sense based on your ideal client. We tackle the right problems that make sense for your industry and market niche.
Every week you’ll know exactly what we’ve done and what we’re prioritizing next. We’ll measure milestones and together we’ll help set direction to generate new leads for your business in a way that is holistic and sustainable for the long term.
Pro Package Services Can Include…
Search Engine Optimization (SEO)
We work with you to identify keywords with the most opportunity for search results. Then we work to drive engaged users to your website. We work hard to overcome the technical SEO hangups that cause you to be penalized by Google. SEO is best thought of as a suite of strategies or combination of tools/approaches that makes your business stand out online.
Search Marketing (Local Listing and Reputation Management)
59 percent of consumers use Google to search for local businesses every month and 80 percent of local mobile searches lead to conversions. Consumer are using local platforms like Yelp and Google Business to search before walking in the front door. We’ll help you show up with accurate information in the right places so that you develop a trustworthy reputation.
Conversion Rate Optimization
Our team digs into your website to make sure it’s working for you and delivering the results you wants. Are you getting the right browsers? Is your landing page working correctly? Is your site driving people to the call-to-action. We help remove the barriers that keep browsers from converting to customers.
Facebook advertising offers an amazing opportunity for storefront businesses and e-commerce shops. We’re talking amazing opportunity for growth! Our team will manage your ad strategy as well as help you create the right marketing materials that push your business toward growth.
Email consistently provides a huge return on investment for small businesses. We work directly with you to initiate a list-building effort. Small businesses are built on trust and email gives you access to an audience that believes in you. We help you capitalize on this to grow your community.
Content Generation and Social Media Management
From website copy to social media strategy, Center Street will help you clarify your message and find your voice online so that every step of the way potential customers trust you and know what to expect. We can provide new content or serve as skilled editors providing guidance. We help you establish your company as an expert in your field in order to create newsworthy and sharable content that shows up in the right places for your customers.
What does this cost?
$1295 per month get you a Senior Digital Strategist assigned to you along with a team that will start working with you.
Why do you not charge hourly for this service?
We hate having to bill our clients hourly and would rather operate with a “retainer” fee as it’s easier for everyone. We estimate this service at between 15-20 hours a month and you can bank on progress and communication every week.
Do you have contracts for the Pro Package?
This is a month to month service but you will get the most out of this service if you use it for at least six months to be able to track growth and make adjustments.
Do you offer this service for sites that are built and hosted elsewhere?
We only offer this service to WordPress based websites that use themes that we know and trust. This gives us the best possible opportunity to provide effective service.